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ennis shoes have gone from being footwear
for kids to become one of the most popular types of shoes worn today. The people
who design this fancy footwear have become in demand stars in their own right.
With fans from every avenue of popular culture, from Hip Hop music to extreme
sports. Everyone wears sneakers from moms to gamers to busy corporate
executives. The first sports footwear were actually called croquet footwear
because they were worn by the wealthy of the late 1800s to play the popular lawn
game they got their name from. The first croquet footwear were much too
expensive for the average person to afford. As technology and sports advanced so
did athletic footwear. The manufacturers of today no longer make shoes for
playing sports as an offshoot of their primary business. The sneakers are the
primary business. Billions are made each year from sneaker sales. The more
mainstream designs come from teams of college educated fashion designers,
researchers and engineers who spend hundreds of man hours testing and tweaking
their products. Sneaker design is big business. And big money for the designer
or team of designers that creates a great new product. Todays sports footwear
wearers are business leaders, politicians, artists, entertainers, educators and
religious leaders. Walk into any grade school, high school, college, university
or trade school and you will see the majority of the students wearing sneakers.
It is not uncommon to see doctors and nurses walking the halls of hospitals
wearing scrubs and sneakers purely for the comfort factor. Tennis shoes were
once relatively inexpensive and many still are. But having become very popular
they can cost a great deal of money. The research that goes into the higher end
pairs can be extensive. The athletic shoe industry employs scientists, doctors,
podiatrist, athletes and many others to continually improve their products. The
competition is fierce but the rewards are great. The ease of use and comfort
sneakers provide the wearer make them popular with every generation. The young,
old and everyone in between wear tennis shoes. The rubber soles do not slip on
wet sidewalks and the soft durable uppers help ease foot pain. Each year sneaker
companies introduce new styles in a myriad looks, colors, textures, weights and
heights. Sales are not waning, but increasing. In some cases endorsement deals
for athletes are more lucrative than actually playing their sport. A big chunk
of this revenue comes from doing sneaker commercials. Satisfied consumers have
made tennis shoes a worldwide staple. Another key is public tastes. Once a
particular pair becomes popular among the masses, sales increase. Word of mouth,
better known as street credibility is a vital part of the athletic shoe
phenomenon. Marketers understand how to manipulate the cool factor. Not all
footwear are created equal and no amount of marketing can guarantee the success
of an inferior product. The manufacturers of tennis shoes have elevated the
success of their products through the intelligent use of science and marketing.
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