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HC shoe net December 7 hearing, recently, good music to buy e-commerce enterprises Beijing Information Technology Co., Ltd. (hereinafter referred to good music to buy) was the Sequoia China, 10 million U.S. dollars of investment. Sequoia is betting on good music to buy success to follow: in the United States, Sequoia invested shoes online Sell Zappos company's net income in 2008 was 625 million U.S. dollars, not long ago to 1.2 billion U.S. dollars by Amazon to buy, Amazon bought the company set a record price. While good music can not fully replicate a time to buy Zappos, but the team is confident of its founder: With China's unique understanding of e-commerce market, coupled with supply chain management experience will enable good music to buy can run faster and farther. Second venture from the Sports shoes Start President of Order Three good buy music business had failed. In 2003, the Order Three and several partners founded the comparison shopping platform for digital products SOIT. "Digital products channel chaos, with Gome, Suning such channels, there are a variety of sellers Zhongguancun channels, and this is an area without competition rules, parallel imports are rampant, difficult to compare prices, low profit margins." Order Three summarizes previous entrepreneurial experience, start looking for new business areas. E-commerce market potential in China, the key is to choose what kind of product. Order Three second pioneering products to choose their own set several conditions: first, to a large market, followed by the price of 300 yuan to 500 yuan between, again, is not less than 20% gross margin for distribution nationwide. "Less than 300 yuan, the product is too small absolute value, gross margin was very low, such as distribution of two books, the price is 50 yuan, 5 yuan postage ate 10% of the profits, and if more than 500 yuan, the Chinese of consumers, is still a relatively high expenditure and the cost of the first attempt too much. "Order Three said. Under these conditions, good music to buy shoes in this category initially locked. In the footwear, the Order Three to choose from sports shoes off. Good music before buying the founder, Order Three and several other founders of the United States, Zappos was detailed and comprehensive study, they found that: Zappos covers all types of shoes, the target population is extremely dispersed. "Although the profit as sports shoes Shoes And children's shoes with high, but the brand more concentrated, the market went up 10 brand basically covering 85% of the population, and more transparent prices, consumers can easily parity with traditional channels. "Order Three said, good music choice to buy it from the shoes cut into the Chinese and the comparative advantage of the footwear. In a good site to buy music, you can see: NIKE , Adidas, Li Ning and other famous brand line of products are the mainstream. However, in the future, good music to buy certain to cover all of the shoes, concrete steps are: sports shoes from the beginning, followed by Casual shoes And, finally, women's, and children's shoes. Chinese-style user experience Obviously, Order Three's goal is to make China Zappos, but at this stage, to copy the Zappos model, obviously not very realistic. Because in the United States, Zappos way is simple: consumers worry about online shoes not fit, they can be scheduled at Zappos a few pairs of shoes, if not fit, as long as the trademark and packaging to ensure intact, the shoes can be returned in full, borne entirely by the Zappos return shipping costs. And, Zappos Return time is quite long, even if the purchase can be returned for a year. Air Jordan Retro 13 Kids Black White Red