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????? Self- concept is the general notion that each person has to himself. The terms are interchangeable self-concept. ????? It emphasis the idea we have to ourselves, both as a physical person and as a psychological person. We each have a mental concept of how we look and how we behave. For many, this self-image may be a very incorrect assessment of either the physical or the psychological self or both. This is a kind of mental "myopia" which allows us to see ourselves only as we wish to be seen. ????? Our clothing choices reflect our self-concept. We all have favourite articles of clothing once that are extremely comfortable and pleasing to us these garments offer something more than physical comfort. They give us a psychological comfort because they are so classify related to our personal charactestics. These favoured garments express our self-image. ?????? We all have reasons for not wearing certain garments. Some are out of fashion, others fits poorly or are the wrong colour. Still others may be difficult to maintain or are not in keeping with our lifestyle. We choose nor to wear these garments because the image that theses garments reflect is incompatible with the image we wish to project. They are not psychological comfortable. ? As each individual is a complex personality and engages in many activities, clothing for different moods and occasions is almost a necessity. Clothes for school may be representative of local campus customs. ? Clothing for employment will be determined by the job and philosophy of the employer. Clothing for dating or social life should be appropriate for the occasion, the location and the other people involved. ?? Many high school and college aged students tried various "looks" of dress to see how they "fit". At this time in their lives, personal adornment is of great interest. This is also a period of discovering identity and individuality. Currently not many restrictions are pleases on the dress of the youth. From this period of experimenting, young people get feedback and reactions from others. This is a means of defining their style and discovering their identity. ?? Ryan noted one theory of self-image that particular that it is normal for people to develop a consistent sense of identity and it is unhealthy for the steady not to do so once a sense of identity is fixed it will remain stable. This situation makes a person predictable. We can anticipate his behavior in any situations. As individual progresses toward maturity, he develops more definite clothing choice. ?? The current fashion and social practical allow individuals to wear clothing that is expressive of set. ?Clothing symbolizes folkways costume clothing communicate the cultural conditions of a society. These comprise economic position, social situation including rank, sex differentiation, age, marital status, political beliefs, religious ideas, degree of industrialization and aesthetic ideas. 1. Economic position: dress was used in the expression of personal financial worth. Both quality and quantity are indicators of economic position. The clothing of a wealthy began will today different from the farmer's wife. From clothing economic position can be known. 2. Social status or rank: social status and economic condition are bases for clothing selection. We generalize that wealthy have money. So they can buy clothing they like so it represents their economic position. But in many circles it is impossible to guess financial success or social status by the clothing selected. 3. Sex differentiation with clothing: dress is used to identity the sex in most societies. But in some societies male female appears identical but close observation will show differences. In societies where little or no clothing is used, some form of body adornment serves to distinguish between the sexes. 4. Age differentiation: from clothing it becomes possible to distinguish from childhood to adulthood and old age. But now days the clothing of young and adult is very much a like. 5. Marital status: clothing is used to indicate marital status. Clothing of a widow and a bride is totally different. 6. Political beliefs: the political causes have been supported and suppressed by dress. 7. Religious ideas: clothing and religion have been interviewed thorough history. The clothing for different religious is different. The special qualities of clothing such as identification, simplicity, property, reserve and adornment, contribute the enduring relationship between clothing and religious. 8. Technical changes and industrialization: in a technical and highly industrial society, clothing style changes rapidly. As the societies become technically oriented style changes become frequent. Fashions are adopted one discarded following patterns of economic and technical growth. 9. Aesthetic patterns: ideas of beauty are part of each culture. The standard for judging what is beautiful varies as widely as the geographical locations of the different societies. The custom of body covering and adornment reflect the vast area of that which is considered aesthetic.