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A meeting with the people, Ji-Wan always unconsciously, people look anxiously feet shoes, this person special enough, right? However, when his eyes toward you, it is the look of Han Xiao. When the topic of a wander shoes, he immediately eyes light up, feeling high, upbeat. Wang Ji Wan concern shoes because the shoes he is started by. In his eyes, shoes materialization of culture is the carrier of geography. As long as the world's brand Leather shoes He is familiar with. The same brand of shoes, as long as the products of countries from different cultural backgrounds, who can tell a pretty close one. Speaking of the wonders of which, he said, are reflected in the shoes of the "face" on and "soul", the origin of cultural backgrounds, have produced a different shoe charm children. As HHL founder, Ji-Wan is the capital by 860 yuan started the business from the family workshop. Beginning in 1984, making shoes, he simply did not think, 20 years later, their cottage industry will develop into a national shoe "top ten" one of the leading enterprises in their "Hantec" logo as "China Famous Brand", their "Hantec" brand shoes will become a "Chinese famous brand." He also did not expect that their products not only sell well in domestic market, but Sichengyishang also sold to the United States, European Union, Russia And Japan, more than 20 countries and regions. Still he dared not think that the big mall in Japan, "Hantec" shoes will be sold actually equivalent to Renminbi 5,000 yuan a pair of high prices. If it is not making shoes, Ji-million rural Jimo, perhaps just an ordinary farmer will not be like this, to chairman Hantec identity, and the world's top-level corporate decision-making people sit together, discuss Cooperation And seek win-win situation. If not making shoes, he would not to a large shareholder, to attend the French International Development Limited Brands board of directors, to discuss how to integrate resources and develop the market. Making shoes, changed his life path. "Enterprises today, my contribution to the minimum, because I still have not learned it making shoes, but I made the greatest effort??? Learn leadership making shoes." 1983 year, 23-year-old Ji-million veterans returned home from the army, his wife and Qi Di, Qi Mei three people to work in village-run shoe factory, but also all the key technical and management positions backbone. One day, her brother Sa a discussion, resulting in a "go it alone" idea, so who can pick it end? His wife first thought her husband. Ji-Wan's wife encouraged him, said: "The road is by walking." In fact, he wanted to own a career path to trod, now his wife cheer his heart with bottom, and then in 1984, when he left and started a family a tough business. Start making shoes, Ji-case family members on the technical excellence, because they know there is no quality assurance, jobs will be smashed. Therefore, the shoes were produced in Jimo a market vendors fancy. Vendors have to get shoes on the market and selling it under the goods, so hurry door bargaining, the last about 20 yuan a pair, how many they produced. Wang Ji event afterwards, a pair of 20 yuan, half the profits, on an agreed down. At first, they can only produce a few pairs of shoes per day, and later continued recruitment, expansion, output to reach dozens of pairs of hundreds of pairs, but its products are still in short supply. Soon, Qingdao, some of the big stores to purchase. The next year, to sell their products on the provincial market. 1988, the Ji-million take that advantage to rapidly expand the size of the resident built a factory in the town. But to the Trade and Industry Bureau registration "Hantec" trademark, he has met no trouble in mind. The original, "Hantec" trademark was the first to Sichuan Province registered a shoe company. Start, Ji-Wan did not take her seriously, simply re-register a "bergen" trademark. Who knows, "bergen" shoes put on the counter, consumers have raised an objection: "'bergen' is not 'Hantec'?" Confused consumers directly affected markets. Wang Ji million touched on this matter greatly, thus he saw the role and power of the brand. So he make a prompt decision, made a surprising decision???? To buy back the trademarks of Sichuan! Contacts with manufacturers in Sichuan Province, he was informed that this enterprise brink of bankruptcy. But when he made the offer to "Hantec" mark when the other has a high asking price, so about 30 million times, it refuses to let go. At that time, Ji-million shoe only 100 million worth of annual profit, but he did not hesitate to investors bought back the trademark. Ji-million in the brand's emphasis on the case, can not help but gasp in admiration of his strategic vision. Strong brand awareness often led him to make decisions in advance. For example, back in the 90's, he would step aside, open recruitment of capable people, including a doctorate as "Mister." Rapid development process in the enterprise, he insists that the majority of its revenue into advertising and brand promotion, the more time is invested tens of millions a year. The result is shoes double the growth of production and sales year after year! He did a lot of money from Italy Introduction of world-class shoe production line, from process technology upgrade products. He would rather discard some economic benefits, they persist in the world Shoes Strong and collaborative enterprise, in cooperation with the process of understanding and learning what they need, through intelligence, leveraging, an occasion to develop. For example, he controlled the French international brand development Co., Ltd., the Fair of France, Italy, the United States and Hong Kong and other places of many product design and marketing planning experts. Hengda Group successfully into the international market Edilinuo can Laudi, enough power brands such as shoes, must rely on the company's intellectual support. Him to do so, one purpose is to enrich, "Hantec" meaning, create ring "Hantec" sign, the "Hantec" made in China " Nike . "He said:" Nike by a brand, integrate and utilize the resources of the world, won the lucrative returns. 'Hantec' should have a 'normal' learning. " Refers to "Hantec" and "fission", Ji-Wan said humorously: "Enterprises today, my contribution to the minimum, because I still have not learned it making shoes, but I made the greatest effort? ?? learn leadership making shoes. " From the first day of school, work and then no matter how busy he is always afflicted by terrible to go to class. He not only read it for yourself, and let the company go to all senior members Vibram FiveFingers Flow