Just the word 'Jordan' invokes in us a spirit of competitiveness and
perfection. It doesn't matter what you do, whether at work, studying or helping
at home, you want to do excellently. Just like Jordan on the court. You want to
work hard, do your best and lastly shine in your work. This is what wearing
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picking these shoes. Jordan shoes are so well-known that everybody has heard
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and the outdoors. They are by far one of the most popular choices when it comes
to purchasing a pair of sport shoes. But it doesn't stop there. One might even
venture to buy them just for the sake of the image they want to portray to
others or to show their support for basketball and their respect for Michael
Jordan himself. Jordan shoes are also known for its comfort. As it is especially
popular in sports, it is made so that it gives you that extra 'boost' when
jumping or running so that your feet feel good and get that extra care and
comfort. It is especially suitable for all kinds of sports including track
events, running, tennis, badminton, squash and of course basketball. However,
you might just opt to wear your Jordans on a normal day at school, the gym or
for a stroll. Last of all, Jordan shoes are attractive to look at. They come in
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ennis shoes have gone from being footwear for kids to become one of the most
popular types of shoes worn today. The people who design this fancy footwear
have become in demand stars in their own right. With fans from every avenue of
popular culture, from Hip Hop music to extreme sports. Everyone wears sneakers
from moms to gamers to busy corporate executives. The first sports footwear were
actually called croquet footwear because they were worn by the wealthy of the
late 1800s to play the popular lawn game they got their name from. The first
croquet footwear were much too expensive for the average person to afford. As
technology and sports advanced so did athletic footwear. The manufacturers of
today no longer make shoes for playing sports as an offshoot of their primary
business. The sneakers are the primary business. Billions are made each year
from sneaker sales. The more mainstream designs come from teams of college
educated fashion designers, researchers and engineers who spend hundreds of man
hours testing and tweaking their products. Sneaker design is big business. And
big money for the designer or team of designers that creates a great new
product. Todays sports footwear wearers are business leaders, politicians,
artists, entertainers, educators and religious leaders. Walk into any grade
school, high school, college, university or trade school and you will see the
majority of the students wearing sneakers. It is not uncommon to see doctors and
nurses walking the halls of hospitals wearing scrubs and sneakers purely for the
comfort factor. Tennis shoes were once relatively inexpensive and many still
are. But having become very popular they can cost a great deal of money. The
research that goes into the higher end pairs can be extensive. The athletic shoe
industry employs scientists, doctors, podiatrist, athletes and many others to
continually improve their products. The competition is fierce but the rewards
are great. The ease of use and comfort sneakers provide the wearer make them
popular with every generation. The young, old and everyone in between wear
tennis shoes. The rubber soles do not slip on wet sidewalks and the soft durable
uppers help ease foot pain. Each year sneaker companies introduce new styles in
a myriad looks, colors, textures, weights and heights. Sales are not waning, but
increasing. In some cases endorsement deals for athletes are more lucrative than
actually playing their sport. A big chunk of this revenue comes from doing
sneaker commercials. Satisfied consumers have made tennis shoes a worldwide
staple. Another key is public tastes. Once a particular pair becomes popular
among the masses, sales increase. Word of mouth, better known as street
credibility is a vital part of the athletic shoe phenomenon. Marketers
understand how to manipulate the cool factor. Not all footwear are created equal
and no amount of marketing can guarantee the success of an inferior product. The
manufacturers of tennis shoes have elevated the success of their products
through the intelligent use of science and marketing.
Par
case le lundi 15 août 2011
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