HC shoe net Aug. 3 hearing the Russian "gray customs clearance" and the
anti-dumping case against Chinese shoes in the international road for just the
beginning. With China Shoe Overseas market, anti-dumping and other trade
barriers to come sooner or later, without this year's Russia, the European
Union, there may be next year, the United States. Current is important to
reflect on why the shoe companies or the traditional manufacturing industries
will experience so much difficulty? The cause? Only to find their missing, keep
fit, in order to avoid making the same mistakes, be able to withstand more
storms the international market. Can be said that this year China's shoe, "after
suffering", first of all raw materials rose in 2008, the new labor law
enforcement to bring the shoe-making costs, our rough statistics, the overall
shoe costs about about 20%; In addition the external environment on the system
Shoes Adversely affect exports: first, by the financial crisis, U.S. and Europe
the major export market, weak demand, decreased consumer purchasing power,
leading to decreased domestic exports of footwear enterprises; Second, some of
the major exports to the Government adopted a number of detrimental China's shoe
exports, measures such as the EU continues to export to China Leather shoes
Impose high anti-dumping duties, the current into the sunset review stage, most
recently the Russian government to fight the "gray customs clearance", the
Chinese shoes have been seized in Russia; Third, since the second half of 2008,
Renminbi Exchange rate remained stable, while India, Indonesia and Brazil, major
competitors such as exporting countries there was a substantial currency
depreciation, is not conducive to China's shoe exports. Throughout the
unpredictable situation in the international market, we have no reasons to
complain, we only think of ways the face of difficulties to overcome it. Current
is important to reflect on why the shoe companies or the traditional
manufacturing industries will experience so much difficulty? The cause? Only to
find their missing, keep fit, in order to avoid making the same mistakes, be
able to withstand more storms the international market. Higher value added
products enhance the international competitiveness of the market In fact, the
Russian "gray customs clearance" and the anti-dumping case against Chinese shoes
in the international road for just only a beginning. With Chinese shoes
enterprises to expand overseas markets, anti-dumping and other trade barriers to
come sooner or later, not this year, Russia, the European Union, there may be
next year, the United States. Now all kinds of trade barriers, although to a
very reasonable, but the Chinese shoe-making enterprises to increase independent
innovation, enhance the industrial sector, improve product quality and
technology content, and to strengthen brand building. Pressure, could be
developed from this perspective, perhaps the gray customs clearance and
anti-dumping is a good thing. Not have a strong brand to non-competitive
advantages are often hidden behind the weaknesses, strengths of the other side
is extremely deadly disadvantage. This is the just-concluded "think weeks," the
meeting, senior management of my group said a word, I tell them to always have a
sense of crisis and urgency, because the are in the international market, as if
into mysterious virgin forest, surrounded by the eyes of many carnivore staring
at you, so you must stay sober, keep themselves strong. This year, we proposed
to build a science and technology Aokang , An increase in R & D function of
some shoes to raise value-added leather products, such as now Listing Damping
shoes and breathable shoes sold in the market prices of the shoes do not feature
higher 200-500 dollars, which is the value of science and technology. The export
of such shoes in the process of receiving more foreign welcome. Before the Joint
Zhejiang University, and other units we developed a set amount of foot Shoes
machine This machine not only meet the individual needs of consumers, but also
to Aokang achieve "zero inventory" management, enhance the level of its
information, product innovation capability and rapid response capacity on the
market. I think that spending money on R & D is necessary, I think we better
than Italian shoes made in China and other countries even worse than they are
better. September 5 last year, Shanghai International Footwear Conference, the
United States, the President talked about the retail phrase, now in the minds of
consumers around the world do not feel the shoes in China are relatively poor.
This concept is now beginning to change, and I think that Aokang and China and
impact of corporate brand can go out, now is the time. Against the international
market risk with a low-cost Japan's Toyota worthy of our Chinese manufacturing
companies to learn. Toyota has a unique corporate culture is "the dry towel
squeeze water", which is a cost-conscious, it created Toyota's lean management
and 5S on-site management, into an international big business. Fine footwear
production process waste everywhere, multiplied by a large production base, will
cause a huge waste. In response to the status of the cost increase, Aokang since
last year been using "new tactics", one after another new office set up costs,
technology transfer institutions such as the Ministry and the implementation of
"lean production" approach, each process from start to develop new production
standards, strict cost control and reduce losses. View more Industry
News>>>
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case le vendredi 12 août 2011
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