Because of the steady rise of hip-hop culture in past years, its fashion as
well as its unique sense of style have greatly influenced the world. It was in
the late 1990s that several brands of hip-hop clothing lines have said to
brought the hip-hop culture into the mainstream that eventually led in a
multi-million dollar hip hop fashion industry. These brands of clothing lines
are FUBU, Karl Kani, and Sean John Clothing. FUBU FUBU is a clothing company. It
includes casual wear, sports wear, a suit collection, eyewear, belts, and shoes.
The name is a backronym for "For Us, By Us", indicating that the product line
was produced by black Americans for a primarily black American market.The FUBU
collection consists of T-shirts, rugby shirts, hockey and football jerseys,
baseball caps, shoes and denim jeans. All are embroidered with the FUBU logo.
Most of the products, such as the jeans, are imported from around the world.
FUBU has now expanded to include various lines such as Platinum FUBU, FUBU
footwear for men and women, intimate apparel, active wear, swimwear, watches,
FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the Fat
Albert and Harlem Globetrotters clothing lines. Karl Kani Karl Kani was launched
in 1989 as a fashion forward and Hip Hop influenced clothing line. Inspired by
his passion for Hip hop music and fashion, Karl designed clothes that appealed
to a large public, including friends and celebrities from his hometown Brooklyn,
New York. Kani is known as one of the most influential black designers of urban
fashion in the United States. With such acclaimed success Black Enterprise
Magazine named Karl Kani-Infinity Corporation the most successful African
American owned firms worldwide in 1996. And this was just the tip of the
iceberg. In 2002 Carl was honored with an 'Urban Fashion Pioneer Award' for his
lifetime achievements during the Urban Fashion Awards. Sean John Sean John
Clothing Inc is a clothing and fragrance line owned by hip-hop mogul Sean John
Combs and supermarket mogul Ron Burkle. The apparel company takes its name from
Combs' first and middle given names. Since its launch, Sean John has enjoyed
critical and commercial success with revenues now exceeding $100 million
annually. Through the support of both the fashion community and retailers, Sean
John has quickly grown from an urban label to an international brand. Other
Popular Brands Other than the said brands, other brands have also risen from the
popularity and huge demand for new hip-hop and urban clothing lines. These
brands include rocawear, meezan, akademiks, enyce, and miskeen. Rocawear
Rocawear is a clothing line created in 1999 by Shawn "Jay-Z" Carter and Damon
Dash. Jay-Z is the head of the hip-hop label Roc-A-Fella Records. Because of its
popularity, Rocawear have had an annual sales of $700 Million. Meezan The
clothing meezan was founded by Mark Allen, Kenya Abdul-Hadi, Ibn Anderson, and
Bariq Cobbs from Philadelphia. The word meezan was derived from the Arabic word
mizan which means "Balance" which have inspired them to make these one of a kind
clothing line, the meezan art couture, skillfully balancing fashion from art.
Akademiks Akademiks is an American brand of urban clothing popular with devotees
of hip hop music. The label was founded by two brothers, Donwan and Emmett
Harrell, along with another group of partners. Akademiks was popularized in 2001
by Brooklyn rapper Fabolous whose lyrical content advertised the brand. He also
wore an akademiks velour on the inside cover of his debut album Ghetto Fabolous.
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