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It is not a secret that Adidas and Nike become competitors several years, from general shoes to soccer shoes, from appearance to high-technology, from child to oldor, from package to service. It is hard to say which one is better, it seems that both of them are high quality, stylish appearance, perfect service. In football field, the number of people wearing football shoes are almost equal. People are wondered which one is best in high-technology time, however, Nike and Adidas are developing their own characteristics football shoes-we can see it clearly from analyzing inside technology of shoes. Nike is a producing shoes power, every year Nike has introduced many new stylish shoes to attractive customers. In World Cup 2010, Nike also introduced several football shoes to increase their sales. Mercurial Vapor and Mercurial Talaria both are recommend products. But we can't ignore Nike T90 football shoes, which are the products of high-technology. The design team behind this Nike T90 Laser shos wanted to create a series of shoes that deliver a shot or a strike like a missile. This means that the shoe will help you strike the ball at a much harder rate, look at the kind of players like Rooney that wear them. Apparently Rooney was actually taken to the Nike headquarters to try and help develop the Nike T90 Laser and for them to do extensive trailling and testing on him as they thought he really fitted the profile as the kind of player who should be wearing these football shoes. The Nike T90's eVent membrane and newly engineered outsole have been designed to help in the cold wet weather. Even when sheets of rain are lashing down, the feet inside a pair of Laser II's are able to breathe whilst staying dry. Bladed studs offer traction and comfort even when you are sprinting on a hard surface or a soft muddy surface. The Laser II's reinforced outsole helps support and stabilise the standing leg, making sure that planting your feet at extreme angles and speeds doesn't mean a loss of accuracy and reduces chance of injury. Basically, this Nike T90 football shoe range delivers support and power to those of you who hit the ball hard. It is also produced after Nike's new ads "Write The Future", the shoe company's division in Spain has set up digital pinball machines promoting its Elite Series of cleats/football boots in its Madrid and Barcelona locations, unveiling the interactive installations during the ongoing World Cup. Not just perfect in ads, Nike company wants to establish an image that Nike shoes are high-nechnology, wear them can be the best in football field. So indeed in NIke's Mercurial Superfly Vapor II soccer shoes, which C Lo wear in World Cup. It is the unique innovation in Nike's history, Nike unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial Superfly Vapor II Soccer Shoes. Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction technology," which allows the pegs of the cleats to actively adjust to turf conditions. Designers spent three years, the Vapor II has studs that extend up to 3mm in soft ground, but act like a normal stud on firm ground. For the Superfly II, there are three basic components that allow the pegs to adapt. The structural support for the shoe comes from a carbon-fiber "plate" in the sole. Meanwhile, the bright orange pegs on the front of the shoe have a moving column inside. Caine the design of Supperfly II said "In design, the simpler the mechanism, the better something works." It means that When a player steps into soft ground, the carbon sole flexes, pushing those columns down. The clear coating on the outside of the sole stretches in response, thus allowing the pegs to literally extend--while also keeping the entire mechanism sealed off from water and mud. The colors, meanwhile, are meant to be a performance enhancer for the entire team. The orange swoosh is meant to be a bold contrast with the green soccer pitch, thus making teammates easier to spot in a player's peripheral vision while he's on the run. And that's the same reason the outside is purple and the inside is dark: "The contrast creates a visual flicker that engages the peripheral vision," says Caine. As the biggest compain for Nike, just one month after Nike's Mercurial Superfly II was publicly released Adidas has swiftly responded with the newest and slickest F50 Adizero. With the World Cup right around the corner these two sporting juggernauts are going to fight for footwear dominance. Adidas has really done their homework; the Adizero looks beautiful and sports unfathomable control and the market should buy it in droves. Still the new model is surprising, Adidas generally goes for sturdy and practical leather boots while Nike tends to market stressing ultra-light and flashy aspects. People will confuse both of them are best, how to choose them? If you want high-technology to improve your skill, Nike Football Shoes can satisfied your demand. But if you want shoes light to match physical conservation, Adidas is your best choice. 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