case

HC shoe net January 12 News Experience Marketing In recent years the market has been active in the adult shoes, brand Shoe Is just used to open up markets from experiential marketing, to win over consumers. However, immediately after adult shoes, brand Shoes Began the use of experiential marketing. Road leopard shoes brand will roll out a national monopoly system, the terminal stores in the introduction of "health experiential" marketing model, so that more parents to children to understand and feel the way personal health products Panther series brought human care. Road leopard shoes to create a difference "healthy experience" a new marketing model, to create a model market focus, and take this opportunity to lead rapidly to become the new region, led road Leopard "healthy" rise of the brand overall. Brand children's shoes how experiential marketing, experiential marketing and what support experience marketing on the market What are the benefits of children's shoes, brand shoes have become concerns. First of all, in the end market through the experience of the scene and atmosphere to create a brand personality display platform. Buy shoes now when children or parents generally make decisions only try small children and no more fun and comfort. Children's shoes brand can Sell Experience terminal such as the store opened area for children to experience autonomy, choice, return them to create an atmosphere, and also to the parents to convey the idea of his own brand children's shoes. For example, Road Leopard will introduce a children's feet for foot measuring instruments, shoes for each child before the election can measure your foot first, under the feet of the real choice for their own shoes. This eliminates the need for a mother to many inappropriate trouble always buy shoes. According to measurement of foot, brand children's shoes can also create their own database of children of different ages foot, making the product more suitable for the modern consumer. Road leopard shoes will also set up the terminal stores in the health field, purchase books, children's health, as well as road leopard own children's book "China Children's Health Guide," is to the health of children through a number of soft culture to the terminal health store atmosphere mobilized. Consumers can get more eyeballs, communicating the brand philosophy. Second, support for experiential marketing is the product, better than some products, consumers can be confident for a full range of experience. Children's shoes brand new products in R & D should not be concerned about the upper fancy, must pay attention to the use of technology technology, developing new products. Road Leopard first join top international experts in child health research, established the first domestic R & D Promotion Center health shoes, the health Environmental protection The material applied to the product, from sole, insole to the upper surface; also features a scientific distillation of products, the latest release of "O2" waterproof breathable soles is one example. In the future, the way Leopard Health Promotion Center will import shoes Clothing System, design preventive care bags, gifts and other accessories, such as correcting children's pencil pencil grasp, or to help children develop good reading habits of reading lights. With these technology products, we can support the terminal market of experiential marketing, experiential marketing can also play to the best, the best results. Finally, experiential marketing, interactive children's shoes can increase the competitiveness of the brand and brand awareness, reputation. Adult shoes now, whether or children's shoes, competition is very fierce, brand shoes enterprises to fully enhance consumer satisfaction, will be the ultimate marketing experience in order to stimulate the marketing brand shoe upgrade, so that in intense of Shoes Market is not out. Is in the process of marketing experience also obvious increase in children's shoes brand awareness and reputation, making the brand value of continuous upgrading. In short, brand shoes has opened a prelude to experiential marketing. Experiential value-added marketing in children's shoes brands play an increasingly important role, experiential marketing, the market for children's shoes brand competition in the future will play an increasingly important role. Hope that China's use of experiential marketing, brand children's shoes to consolidate and further develop the market further in the win over consumers. Melee 6.0 Li Stone Black White