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There are many various choices of athletic shoes that someone can pick from at this time. Someone can choose the type depending on whether they play a particular sport or not. If someone plays basketball a good choice for them would have to include Nike Basketball shoes. The company was initially founded in 1964 by Phil Knight. At that time the company was called Blue Ribbon Sports and later had its name changed. The name Nike was chosen after a dream was had incorporating the Greek Goddess of victory that has the same name. Shortly after the name change the company patented their well known swoosh as their emblem. One of the features of the early Nikes was that their soles were made with bags of pressurized gas in them. These bags would compress when impact took place then quickly expand back to regular size. A former aerospace engineer helped the company come up with that feature. In a turning point for the company Michael Jordan was signed to endorse shoes in 1984. He had just entered the NBA from the University of North Carolina and was just beginning to make a name for himself in the NBA and in endorsing products. His shoe line, the Air Jordan's, were released the next year. Michael's Air Jordan line brought the basketball spotlight to the company. The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time. Even though he was warned of this Michael still wore the shoes and received fines for each time he did. The fines worked as an advertisement for Nike and Michael because it consistently put the Air Jordan's in the news for everyone to see. In 1986 Michael won the slam dunk contest and became interested in playing a bigger role in the designing of the Air Jordan line. Because of this the line started being manufactured with materials that were lighter and in a three-quarter cut shoe instead of a high top. The Air Jordan line sales elevated to all time highs as it was now not only endorsed by one of the top stars in the NBA but also partially designed by him. That extra feature helped separate the line from other products as it carried a special Michael Jordan touch to it. The Air Jordan line success opened the door for Nike to sign many other NBA players to endorse shoe lines. Kevin Durant, Vince Carter, LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, and many other NBA players have Nike shoe lines at this time. In the same way that Michael helped design his Air Jordan's many of these other players also play an integral part in the designs of their lines. With the firm backing of the top players in the NBA, both past and present, Nike basketball shoes are a good choice if someone is looking for shoes. The lines are normally designed in part by the player themselves to add a special signature touch to them. Because of that added attention the choices are as much as a fashion statement as they are basketball shoes. About Author The writer is an expert on Basketball Shoes. He does lots of research on the it. Additionally, as a Basketball enthusiast, he thinks that every one ought to have a pair of Nike Zoom Lifestyle Shoes Kobe VI-Black Red . If you would like to get more about Nike Zoom Lifestyle Shoes Kobe VI Black Blue , you can join Nike Zoom Lifestyle Shoes Kobe VI Golden White . This article is free for republishing Published at