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According to customs statistics, from January to May this year, China Export 3.39 billion pairs of shoes, down 3.6% over the same period last year, the average export price of 3 USD / double, up 15.8%. Customs analysts believe that China's shoe exports in the doldrums, exports of the main factors the average price rose sharply decline by export tax rebate rate adjustment Renminbi Appreciation of the decline in the number of manufacturers and sub-prime crisis and the impact of trade barriers and other factors. 5 enjoy a good location exported 690 million pairs of shoes, down 4.9%, decreased 7.1%. May month average export price of 3.2 U.S. dollars / double, up 22.8% year on year increase, the average price close to the highest since last January. Judging from the exporter, exports to the U.S. decline, significant growth in exports to the EU. This year from January to May, China's exports to the U.S. 880 million pairs of shoes, down 4.5%, accounting for the same period China's shoe exports 26% of the total; on 640 million pairs of footwear exports to the EU, an increase of 6.8%, 18.9%. Customs analysis, China's shoe exports from January to May this year, down by the following four main factors: First, export tax rebate rate by the adjustment policies and the impact of RMB appreciation. Shoe-making enterprises lower their profit margins, July 1, 2007 from countries footwear export tax rebate rate down by 2 percentage points, together with RMB appreciation, export tax rebate rate cut and further increase the business impact of exchange rate operating pressure. Second, the number of footwear production and export enterprises decreased. With the ever-growing foreign trade environment, shoe production and management pressures, some companies out of the export ranks. Particularly small and medium private enterprises as small scale of production, rising costs of digestion of the weak Order Decline in foreign trade led to gradually withdraw from the field. According to customs statistics, China's export of shoes from January to May this year, the number of firms in the same period last year 9856 based on the company reduced 1719. Which reduced the number of domestic enterprises as many as 1622. Meanwhile, with our new "Labor Contract Law," The introduction of foreign tax increase and the costs associated with the increasingly stringent, squeezing profit margins, foreign exporters have a certain degree of reduction. Third, by the U.S. subprime mortgage crisis. The United States has been the major export markets made shoes, but since last March the U.S. "sub-prime mortgage" crisis, U.S. consumer price index fell once, affected by slower exports to the U.S. shoe. 4 is subject to foreign Anti-dumping And other trade barriers. October 7, 2006, the European Union on China Leather shoes To anti-dumping sanctions on leather shoes originating in China products to impose a 2 year anti-dumping duty of 16.5%. At the same time, Pakistan, Peru, Venezuela, Canada and other countries also have on my shoes to take anti-dumping measures. Analysis suggested, should play the role of footwear industry associations, guide enterprises to increase the quality, design, etc. R & D to improve product quality, improve product profitability level; increase awareness of innovation, to increase its own brand create, improve the brand international recognition; efforts to open up new markets, and focus on the domestic market, exports to resolve the risk. Nike Retro Lifestyle