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However, recently. Since the 1990s, LV, Gucci and began its brand Prada launched a fashionable handbags, occupied a large part of the market share. And that's the Coach is still in production leather briefcase, massive lawyer, gradually lose consumers. In 1995, the CEO frank ford ray assumed brand. In his Coach, led by the new material, handbag, new design to create a Coach handbags and fashionable and feminine image. With decorative pattern for raw materials and the weaver, compared with leather handbag, thereby saving cost greatly improve the company's profit margins. From this period is located in start, "Coach started accessible luxury", say again "affordable luxury", on the one hand, make high-end image, on the other hand, the price is relatively close to people in captivity in the United States, and domestic retail store and factory has adopted mode of common development, rapidly reversing the unfavorable situation before, attracting customers. In recent years, its product line and from single to multiplex from handbags, shoes, watches and scarves to everything, purse, make-up bags and other accessories products accounted for the proportion of total sales revenue by 13% in 2002 to increase by about 23%. In November 2006, Coach first launched jewelry series, March 2007 and elegant shi landai cooperation launched perfume series. And all the other luxury brands, with rich product selection to strengthen customer brand sticky. In 2000, the Coach from the parent company independent, and in October in the nyse listing. Main "high-end image, people price" and "affordable luxury" successful positioning get financial markets. From the opening price to $250 $of ?.058 at the end of 2007, more than 7 years of closing quotation price in time, the Coach has risen 1123%. In recent five years, its price is not only far better performance in the s& 500 period, and also higher than the return with luxury giants like LVMH difuni the luxury brand. From 2000 to Coach in fiscal year 2007, sales of more than 20% in compound annual growth rate. By the end of June 2007, the Coach's annual sales exceeded $26 billion, is slightly less than the income of 30 billion dollars, Gucci handbag but also in other than the business competition, love MaShi 22 million dollars and Tods8.4 billion dollars. The price rise and increase sales scale Coach also President of fiscal 2006 revenue reached 4440 million us dollars, the income level and scale of Goldman sachs Coach than many on Wall Street, etc, the President is almost citigroup is more than twice the President. About Author I prefer to Womens Bags Handbags Spencer Ebony , in order to better at the beach, specially prepared my COACH series POPPY canvas wing charm handbag. This article is free for republishing Published at Womens Bags Handbags Geronimos Ebony Womens Bags Handbags Ravello GM Ebony
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