Today, casual style gradually warming, people's idea of getting rich leisure
life. In this "casual" concept, under the guidance and leisure market is rapidly
amplified to the casual shoe industry has brought tremendous development
potential. Leisure market suddenly enlarged, and leisure industries are linked
to birth out of a group of casual brand, which represented them clothing and
shoes, casual shoes and apparel led the fashion of the frontier. Also occupied
the majority of casual shoes and apparel market share in the market to see major
brands new to know, such as Gucci, Lanvin, nike compete to produce leisure
series. Casual shoes and apparel market is huge, because this is an important
part of leisure weight.Classification of China's casual shoesWith sales of
casual footwear market into a significant increase year by year, the major piece
of shoe are swallowing hard cheese. From the brand background, currently on the
market brand shoes divided into three categories: international brands, domestic
brands and brand extension. The purchasing power of international brands by the
customer factors, is still in the collaborative competition, "the cake" stage,
not in a hurry overall expansion, but the image of the product strength and
power advantages of both, to focus on cultivating customer loyalty affluent,
first-class city occupation The famous shopping mall. Domestic brand is the
country's professional shoes manufacturer, they trade, OEM-based, domestic sales
for the second, the current domestic market to get their attention, so a lot of
casual shoes manufacturers, in the domestic market also has good performance.
Brand extension is a traditional leather shoes and sports shoes and apparel
industry and other branches of industry leading brands of shoes out of products;
their resources, channel, brand share, brand extension, some of these rely on
the mainstream development of the brand name recognition and good reputation
Some not only had less than satisfactory. The casual shoe type can be divided
into three categories: walking / comfort shoes, sandals / clogs, and casual
shoes, including ballet shoes, slippers, Mary Jane shoes, Marcussen shoes,
sailing shoes, lace shoes, boots, etc. shoes. While its upper material usually
leather, synthetic leather, PU leather, PVC leather, nylon mesh cloth and
canvas.Unlimited potential for precise positioningAccording to relevant survey,
except for some faithful supporter of sports shoes, 70% of consumers slowly
shift to wear shoes. Most developed countries in Hong Kong and abroad, casual
shoes because of its comfort and quality of people's daily lives is the first
choice. The domestic industry, casual shoes, casual shoes, most of the overall
positioning of brand preference in the mature product system aging. This brand
getting younger and younger today, is extremely inconsistent and directly impede
the young consumer's needs and preferences, resulting in a small minority of the
consumer market and casual shoes slow growth in the consumer market.So how to
break through the outbreak of casual shoes, narrow and sports brand, casual wear
brand gap? The key to that system, on how the brand really young, and capture
the trend of both driving force and strong spending power of young generation.
Only in this way can make casual shoes squeezed into the fashion industry,
fashion industry on a quarterly basis to the topic of focus of fashion,
eventually forming a powerful driving force of the radiation. It is understood
that the current domestic casual footwear, still remain the same in style,
whether it is business casual, fashion, leisure, outdoor leisure...... vast
majority of enterprise products, are simply imitating the production line with a
single manufacturing, there is no inner-depth study of the real needs of
consumers. Therefore, the shoe would like to develop in this area must have a
precise brand positioning.Multi-pronged approach in order to win in the position
occupied by the marketIn addition, the shoe brand idea should be under the
guidance of special design team, product quality, style, cultural elements and
other aspects of detailed design. Team of building professionals in the design,
the product will bring together fashion, leisure elements, with its unique style
of products to satisfy consumer demand for leisure.Focus on product development
in the same time, shoe enterprises should actively integrate resources, increase
brand communication speed, and strive to play the product culture to a maximum.
And escalating to marketing, whether it is professional sports or entertainment
industry is also stepping or animation movies, all kinds of high-end marketing
resources have to be involved in so doing product concept was accepted by more
and more consumers.
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